This week new privacy legislation was signed by the Colorado governor–The Colorado Privacy Act, which will effect on July 31, 2023. It requires businesses to give consumers the ability to access, correct, delete and opt out of the sale of their personal information or processing of this data for targeted advertising and profiling purposes. However, the statute does not include a private right of action. Instead, it entrusts sole authority to the state’s attorney general and district attorneys to enforce the law.
Alan Friel provided expert insights to Law360 on this development which you can access here. And stay tuned later today as Alan Friel and his privacy pros will be providing a comprehensive breakdown of this new data privacy statute and what it all means.