On Friday, February 25, 2022, the Utah Senate unanimously passed SB 227, or the Utah Consumer Privacy Act.

Controllers and Processors Beware

SB 227 is an omnibus privacy bill that shares similarities with the Virginia Consumer Data Protection Act and the Colorado Privacy Act.  For instance, the bill imposes different obligations on a covered business depending on whether the business is acting as a controller (one who determines the purposes for processing data, alone or in coordination with others) or processor (one who processes data on behalf of a controller).

Controllers are responsible for transparency, purpose specification, and data minimization.  They must also obtain the consumer’s consent for any secondary uses, and must honor consumer rights (generally within 45 days of receipt of the consumer’s request).  Controllers are also responsible for safeguarding data privacy and security, non-discrimination, non-retaliation, and non-waiver of consumer rights.  Controllers are prohibited from processing certain data qualifying as “sensitive data” without first presenting the consumer with clear notice and providing an opportunity to opt-out of processing.

Processors must follow a controller’s instructions and must enter into a contract that incorporates certain enumerated requirements (e.g., requirements pertaining to duty of confidentiality and data privacy and security safeguards) before processing data on behalf of the controller.


The bill applies to:

  1. Businesses who (a) (i) conducts business in Utah; or produces a product or service targeted to consumers who are Utah residents; (b) has an annual revenue of $25,000,000 or more; and (c) satisfies one of more of certain enumerated thresholds (e.g., controls or processes the personal data of 100,000 or more consumers; or derives over 50% of gross revenue from the sale of personal data);
  2. “Personal Data,” which is information that can be linked (or is reasonably linkable to) an identified or identifiable individual, with exclusions; and
  3. “Biometric data,” which is “automatic measurements of an individual’s unique biological characteristics” that can identify a specific individual, excluding, among others, photographs or video recordings (or data derived from either).

The bill does not apply to, among others:

  1. Government entities;
  2. Business entities that are covered entities or business associates pursuant to the Health Insurance Portability and Accountability Act (“HIPAA”); and
  3. Information subject to HIPAA, the Federal Credit Reporting Act (“FCRA”), the Gramm-Leach-Bliley Act (“GLBA”), or the federal Drivers Privacy Protection Act (“DPPA”).

Consumer Rights

The bill protects “consumers,” which are individuals who are Utah residents acting in an individual or household context, not in an employment or commercial context.  Consumers would have the rights of access, correction, deletion, portability, and right to opt-out of certain processing.  Consumers also have a right to opt-out of certain processing, including the “sale” of personal data.

The parents or legal guardians of consumers who are children (under 13 years old) may exercise consumer rights on behalf of the child.  The personal data of children is considered “sensitive data” under the Utah Consumer Privacy Act.  The bill as currently drafted requires controllers to process the personal data of known children according to the requirements of the federal Children’s Online Privacy Protection Act (“COPPA”).

No Right of Private Action

The bill as currently drafted does not grant a private right of action and explicitly precludes consumers from using a violation of the Act to support a claim under other Utah laws, such as laws regarding unfair or deceptive acts or practices.

Risk of Enforcement Action

The Utah Consumer Privacy Act grants exclusive enforcement authority to the Utah Attorney General.  However, before the Attorney General initiates an enforcement action, the Attorney General must first provide the allegedly non-compliant business with (1) written notice (30 days before initiating enforcement action) and (2) an opportunity to cure (30 days from receipt of the written notice).

What’s Next

The Utah Consumer Privacy Act was previously introduced in 2021 (as S 200) and in 2020 (as S 429).  In 2021, S 200 passed the first and second Senate floor readings, but failed to get a third Senate floor reading despite a substitute bill and fiscal note being distributed.  The Utah legislature closes on March 4, 2022.

It remains to be seen how the 2022 version of the Utah Consumer Privacy Act will fare in the Utah House, but CPW will be here to keep you in the loop.