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Julia Jacobson

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Building a customer base is time-consuming and expensive. Engaging existing customers is often easier and more profitable than acquiring new customers.  In the US, email and other targeted marketing is a low-cost and high-ROI way to foster this engagement, which makes collecting customers’ email addresses (and other personal information) a high priority for marketers.  But, marketers beware: laws in California and Massachusetts that limit the collection of email addresses (and other personal information) at the point of purchase are an increasingly popular source of class action legal risk. While the laws in California and Massachusetts are popular with plaintiffs’ counsel now, several other states have similar laws, applying to different categories of information (e.g., some state laws only apply to address and telephone number) and transactions and varying enforcement mechanisms (e.g., criminal penalties or state attorney general enforcement).

Key Takeaways

  • Ensure that retail location staff understand that the collection of a customer’s personal information that is not required to complete a transaction must be the customer’s choice.  Requesting a customer email address or other contact data during the purchase process – such as for tailored discounts and rewards – is permitted as long as the customer knows it is voluntary, i.e., not required to complete the purchase transaction.  Further, to avoid errors and discourage claims clearly delineate subscriptions from transactions by separating sign-ups from purchases.
  • Check that etailer (i.e., e-commerce stores)  purchase transaction flows do not require additional personal information that is not necessary to complete the transaction and clearly disclose to customers what is and is not required. 
  • Beware of personal information collection by cookies, pixels and similar technology active on purchase transaction web pages.
  • Implement written policies and procedures – whether online or off – to document what personal information collected is mandatory vs. voluntary.

Continue Reading Collecting Personal Information during Checkout: Balancing Consumer Rights with Business Marketing

As we reported in our post about the Minnesota Customer Data Privacy Act, the Rhode Island Data Transparency and Privacy Protection Act (RI-DTPPA) was passed by the state legislature on June 13th.  Governor McKee did not either sign or veto but transmitted it to the Rhode Island Secretary of State. i.e., it is effective without the Governor’s signature. 

1. WHEN IS RI-DTPPA IN FORCE?

The RI-DTPPA effective date is January 1, 2026 – the same date as the customer privacy laws in Indiana and Kentucky. 

Since Vermont’s consumer privacy law was vetoed, the RI-DTPPA makes 20 state consumer privacy laws.  The 19 state customer privacy laws preceding RI-DTPPA (collectively, the State Customer Privacy Laws) are in force as follows.

State State Customer Privacy Law Title Effective Date
California California Customer Privacy Act (CCPA) January 1, 2020; CCPA Regulations effective January 1, 2023
Colorado Colorado Privacy Act July 1, 2023
Connecticut Connecticut Personal Data Privacy and Online Monitoring Act July 1, 2023
Delaware Delaware Personal Data Privacy Act January 1, 2025
Florida Florida Digital Bill of Rights July 1, 2024
Indiana Indiana Customer Data Protection Act January 1, 2026
Iowa Iowa’s Act Relating to Customer Data Protection January 1, 2025
Kentucky Kentucky Customer Data Privacy January 1, 2026
Maryland Maryland Online Data Privacy Act October 1, 2025
Minnesota Minnesota Customer Data Privacy Act July 31, 2025
Montana Montana Customer Data Privacy Act October 1, 2024
Nebraska Nebraska’s Data Privacy Act January 1, 2025
New Hampshire Act Relative to the Expectation of Privacy January 1, 2025
New Jersey New Jersey Data Protection Act January 15, 2025
Oregon Oregon Customer Privacy Act July 1, 2024 (July 1, 2025, for in-scope non-profit organizations)
Tennessee Tennessee Information Protection Act July 1, 2025
Texas Texas Data Privacy and Security Act July 1, 2024
Utah Utah Customer Privacy Act December 31, 2023
Virginia Virginia Customer Data Protection Act January 1, 2023

Continue Reading Rhode Island Makes it an Even 20

In a final push before adjourning for the summer, state legislators across the country contemplated consumer privacy laws.  Three legislatures made it to the finish line.  One – Minnesota’s state legislature passed the Minnesota Consumer Data Privacy Act on May 19th as part of an appropriations bill, which was signed by Minnesota’s governor on May 24th.  Of the other two, one is pending gubernatorial action, and the other was vetoed.

The Rhode Island Data Transparency and Privacy Protection Act (RI-DTPA) was passed by the state legislature on June 13th.  Before RI-DTPA becomes law, Governor McKee must either sign, take no action or veto it.  If signed, RI-DTPA is in force on January 1, 2026, like the Indiana Consumer Data Protection Act and Kentucky Consumer Data Privacy.

We are not, however, making assumptions about RI-DTPA’s passage.  This post was originally planned to cover the Minnesota Consumer Data Privacy Act and the Vermont Data Privacy Act, not the RI-DTPA.  On June 13th (the same day that RI-DTPA was passed), Vermont’s Governor Phil Scott vetoed the Vermont Data Privacy Act.  In his letter to Vermont’s General Assembly, Governor Scott noted that the Vermont Data Privacy Act created “big and expensive new burdens and competitive disadvantages for the small and mid-sized businesses Vermont communities rely on.”  He also noted that the private right of action is “a national outlier, and more hostile” than any other state privacy law, notwithstanding its limited scope and sunset.  He raised the possibility of a First Amendment challenge to the Age-Appropriate Design Code (Section 6), noting that “similar legislation in California has already been [preliminarily enjoined] for likely First Amendment violations.” (See here.)  A veto override was not successful.

The RI-DTPA already faces opposition from privacy advocacy organizations claiming that RI-DTPA is too weak (see, e.g., here).  Advertising associations also reportedly oppose RI-DTPA.  Nonetheless, we have highlighted some key elements of RI-DTPA in this post so you can decide for yourself, together with answers to FAQs about the Minnesota Consumer Data Privacy Act (MN-CDPA) and how it is similar to and different from the other state consumer privacy laws.Continue Reading Minnesota Makes 19: Will Rhode Island’s Privacy Law Replace Vermont’s Vetoed Privacy Law as #20?

State legislatures across the country were busy in 2023 and so far this year passing comprehensive consumer privacy laws and creating a vexing patchwork of compliance obligations.

Legislatures in Iowa, Indiana, Tennessee, Montana, Florida, Texas, Oregon, Delaware, New Jersey, New Hampshire, Kentucky, Maryland, Nebraska and Minnesota all enacted consumer privacy laws of their own with an additional consumer privacy law in Vermont awaiting action by the Governor. The fifteen laws passed in 2023 and 2024 join laws in California, Virginia, Colorado, Utah, and Connecticut which already are in effect. A chart at the end of this blog post notes each law’s effective date, three of which are effective at the end of this month.

While inspired by the EU General Data Protection Regulation and the California Consumer Privacy Act (“CCPA”), the new state consumer privacy laws take materially different approaches in many ways. States also have passed more targeted privacy laws pertaining specifically to consumer health data (beyond treating it as a category of sensitive personal data), the protection of children (beyond limiting the use of personal data), AI-specific laws (not part of a comprehensive consumer data regime) and laws regulating data brokers (typically controllers that sell personal data they do not directly collect from consumers). Congress continues to consider a federal law that would mostly preempt the state consumer privacy laws, as well as other laws specific to children’s online safety with partial preemption. In the meantime, data controllers (and to a lesser degree processors) face the challenge of determining which state consumer privacy laws apply and whether to apply applicable laws based on consumer residency or to apply a national highest standard to all consumers.

The SPB privacy team has developed a comprehensive guide on state consumer privacy laws, including comparison charts on key issues to help determine which laws apply and tips for enhancing information governance. Most of the new state consumer privacy laws require controllers to conduct and retain documentation of data privacy impact or risk assessments. Minnesota’s new consumer privacy law also requires a documented privacy compliance program reasonably designed to ensure compliance and data inventories. The most recent draft of the federal privacy law mandates privacy-by-design.

Following are some highlights of the emerging ‘high water mark’ (strictest requirement) for key aspects of consumer privacy in the United States:Continue Reading State Privacy Law Patchwork Presents Challenges

Last week was a busy one for AI regulation. The week started and ended with big news from Colorado: on Monday, Colorado’s legislature passed “Concerning Consumer Protections in Interactions with Artificial Intelligence Systems” (SB 24-205) (Colorado AI Law) and, on Friday, Governor Jared Polis (D) signed the Colorado AI Law “with reservations” according to his letter to Colorado’s legislature. Although the Colorado legislature is the first U.S. lawmaker to pass general AI legislation, Colorado’s Governor has expressly invited Congress to replace the Colorado AI Law with a national regulatory scheme before the Colorado AI Law’s February 1, 2026, effective date.Continue Reading All Eyes on AI: Colorado Governor Throws Down the Gauntlet on AI Regulation After Colorado General Assembly Passes the Nation’s First AI Law

PrivacyWorld is pleased to report that the first part of a two-part article comparing Kentucky, Maryland and Nebraska’s new consumer privacy laws was published by OneTrust Data Guidance. These three state privacy laws were the 3rd, 4th and 5th laws enacted in 2024, following the new consumer privacy laws in New Hampshire and New Jersey enacted in January.Continue Reading OneTrust DataGuidance Publishes Team SPB’s Comparison of the Kentucky, Maryland and Nebraska Consumer Privacy Laws – Part 1

Privacy pros know that tracking all the US consumer privacy laws is a challenge. The Privacy World team is here to help. In this post, we’ve collated information and resources regarding the consumer privacy laws in Texas, Oregon and Florida – all three of which are effective as of July 1, 2024. While the Florida privacy law’s status as an “omnibus” consumer privacy law is debatable given its narrow applicability and numerous carveouts, we’ve included it in this post for completeness. We’ve also provided a list of effective dates for the other state consumer privacy laws enacted but not yet in effect and some compliance approaches for your consideration.Continue Reading Are You Ready for July 1? Florida, Oregon, and Texas on Deck

1. Introduction

The Framework Convention on Artificial Intelligence, Human Rights, Democracy and the Rule of Law has been concluded by the Council of Europe (CoE) Committee on Artificial Intelligence on March 24, 2024, finally landing a decisive blow with a provisional agreement on the text of a treaty on artificial intelligence and human rights (Treaty).

This Treaty is the first of its kind and aims to establish basic rules to govern AI that safeguard human rights, democratic values and the rule of law among nations. As a CoE treaty, it is open for ratification by countries worldwide. It is worth noting that in this epic battlefield, apart from the CoE members in one corner of the global arena, on the opposite corner, representing various nations like the US, the UK, Canada and Japan, we have the observers, eyeing the proceedings, ready to pounce with their influence. Although lacking voting rights, their mere presence sends shockwaves through the negotiating ring, influencing the very essence of the Treaty.Continue Reading Heavyweight Fight, Did the US or EU KO the AI Treaty?

This week, House Committee on Energy and Commerce Chair Cathy McMorris Rodgers (R-WA) and Senate Committee on Commerce, Science and Transportation Chair Maria Cantwell (D-WA) unveiled their bipartisan, bicameral discussion draft of the American Privacy Rights Act (APRA draft).[1] Chair Rodgers’ and Chair Cantwell’s announcement of the APRA draft surprised many congressional observers after comprehensive privacy legislation stalled in 2022.Continue Reading April’s APRA: Could Draft Privacy Legislation Blossom into Law in 2024?

In 2023, we analyzed the laws in Arkansas, Texas and Utah that require age verification and parental consent before allowing minors to create accounts on social media and other interactive platforms.  A similar law – Secure Online Child Interaction And Age Limitation (SOCIAL) Act – was passed in Louisiana, which has an in-force date of July 1, 2024.  Ohio legislators also enacted the Parental Notification by Social Media Operators Act (Ohio Act).  All of these laws have requirements that are similar to the proposed federal law titled “Kids Online Safety Act” (KOSA), which we explain in a companion post).Continue Reading Protecting Kids Online – Part II