State legislatures across the country were busy in 2023 and so far this year passing comprehensive consumer privacy laws and creating a vexing patchwork of compliance obligations.

Legislatures in Iowa, Indiana, Tennessee, Montana, Florida, Texas, Oregon, Delaware, New Jersey, New Hampshire, Kentucky, Maryland, Nebraska and Minnesota all enacted consumer privacy laws of their own with an additional consumer privacy law in Vermont awaiting action by the Governor. The fifteen laws passed in 2023 and 2024 join laws in California, Virginia, Colorado, Utah, and Connecticut which already are in effect. A chart at the end of this blog post notes each law’s effective date, three of which are effective at the end of this month.

While inspired by the EU General Data Protection Regulation and the California Consumer Privacy Act (“CCPA”), the new state consumer privacy laws take materially different approaches in many ways. States also have passed more targeted privacy laws pertaining specifically to consumer health data (beyond treating it as a category of sensitive personal data), the protection of children (beyond limiting the use of personal data), AI-specific laws (not part of a comprehensive consumer data regime) and laws regulating data brokers (typically controllers that sell personal data they do not directly collect from consumers). Congress continues to consider a federal law that would mostly preempt the state consumer privacy laws, as well as other laws specific to children’s online safety with partial preemption. In the meantime, data controllers (and to a lesser degree processors) face the challenge of determining which state consumer privacy laws apply and whether to apply applicable laws based on consumer residency or to apply a national highest standard to all consumers.

The SPB privacy team has developed a comprehensive guide on state consumer privacy laws, including comparison charts on key issues to help determine which laws apply and tips for enhancing information governance. Most of the new state consumer privacy laws require controllers to conduct and retain documentation of data privacy impact or risk assessments. Minnesota’s new consumer privacy law also requires a documented privacy compliance program reasonably designed to ensure compliance and data inventories. The most recent draft of the federal privacy law mandates privacy-by-design.

Following are some highlights of the emerging ‘high water mark’ (strictest requirement) for key aspects of consumer privacy in the United States:

Continue Reading State Privacy Law Patchwork Presents Challenges

Protection for minors online continues to top the list of U.S. regulatory and legislative priorities in 2024. So far in 2024, legislators in California introduced several bills focused on minors; Congress held hearings and advanced federal legislation protecting minors online; and constitutional challenges to 2023 state laws focused on minors’ social networking accounts advanced in the Courts. Congress and the Federal Trade Commission (FTC) are looking to update the Children’s Online Privacy Protection Act and corresponding Rule, as detailed in another post. However, the proposals explained in this post extend far beyond online privacy concerns, and we believe more focus on minors’ online safety is on the way.

Continue Reading Protecting Kids Online: Changes in California, Connecticut and Congress – Part I

Online privacy and safety of children and teens are hot legislative topics this year. In a companion post we provide an update of federal and state legislative efforts to fundamentally change how online content and advertising are delivered to children and teens. We have previously discussed legislation in California and Connecticut to require assessments of online privacy impacts on minors. In this post we focus on proposed regulatory and legislative changes to the 1998 Children’s Online Privacy Protection Act (COPPA) (effective in 2000) and its corresponding regulations (COPPA Rule), which were last updated in 2013.

Continue Reading Federal Children’s Privacy Requirements to Be Updated and Expanded

Last week, the Attorney General for California filed a notice of appeal to overturn a federal court ruling that the state’s Age-Appropriate Design Code Act (“CAADCA”) likely violates the First Amendment.  The appeal will put the constitutionality of California’s act before the Court of Appeals for the Ninth Circuit.

Following unanimous votes by the California legislature and signature by the Governor, California enacted the CAADCA in September 2022 as a measure purportedly “aimed at protecting the wellbeing, data, and privacy of children using online platforms.”  Industry group NetChoice soon turned to federal court and sought an injunction seeking to prevent the law from being enforced on the grounds that it violates the First Amendment and the dormant Commerce Clause of the United States Constitution and is preempted by other federal statutes addressing online child safety, including the Children’s Online Privacy Protection Act (“COPPA”).  Last month, the court granted a preliminary injunction in favor of NetChoice, holding that CAADCA likely violates the First Amendment.  Specifically, the court reasoned that the law regulates expression by limiting the use and sharing of (personal) information and that California’s justifications did not rise to the level required to regulate expression under the U.S. Constitution.

Privacy World is following this appeal and will be here to keep you in the loop.  Stay tuned.

2022 was another year of high activity and significant developments in the realm of artificial intelligence (“AI”) and biometric privacy related matters, including in regard to issues arising under the Illinois Biometric Information Privacy Act (“BIPA”) and others.  This continues to be one of the most frequently litigated areas of privacy law, with several notable rulings and emerging patterns of new activity by the plaintiffs’ bar.  Following up on Privacy World’s Q2 and Q3 2022 Artificial Intelligence & Biometric Privacy Quarterly Newsletters, be sure to read on for a recap of key developments and insight as to where 2023 may be headed.

Continue Reading Privacy World 2022 Year in Review: Biometrics and AI

The Federal Trade Commission (FTC) has released a staff report, Bringing Dark Patterns to Light, which discusses misleading and manipulative design practices—dark patterns—in web and mobile apps. These design choices take advantage of users’ cognitive biases to influence their behavior and prevent them from making fully informed decisions about their data and purchases. Dark patterns are employed to get users to surrender their personal information, unwittingly sign up for services, and purchase products they do not intend to purchase. The consequences of dark patterns have been increasingly noticed in the regulatory and legislative sphere, both in the United States and Europe. 

Continue Reading Dark Patterns under the Regulatory Spotlight Again

For years now, California has led the way by setting the standard for privacy and data protection regulation in the United States. Recently— and as calls for greater controls over the addictive nature of social media grow louder—legislators in the Golden State have moved closer toward enacting a new, first-of-its-kind privacy law that would prohibit the development and utilization of “addictive” features by social media platforms. At the same time, state legislators also advanced a second bill that would put in place stringent online privacy protections for minors.

Businesses should monitor the progress of these bills closely, as their enactment—combined with an increased focus on children’s privacy by both federal lawmakers and the Federal Trade Commission (“FTC”)—may have a ripple effect in other states and municipalities, with legislators following close behind to enact similar children’s online privacy laws.

Continue Reading California Moves Closer to Enacting More Stringent Online Privacy Protections for Children

Last week, the Federal Trade Commission (“FTC”) held an open meeting focused on issues related to children’s privacy and those pertaining to the use of endorsements and testimonials in advertising. In the meeting, the FTC adopted a new policy statement targeting data collection practices in educational technology. Further, the FTC proposed amendments to the Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Endorsement Guides”) which would target child-directed marketing. Of note, one of the amendments would recognize that children may react to advertising practices differently than adults and thus advertising practices directed towards children may be treated differently by the FTC compared to those practices directed towards adults. Continue Reading FTC Targets Children’s Privacy and Stealth Advertising Directed at Children

The Federal Trade Commission (“FTC”) announced its next open meeting will focus on issues related to children’s privacy and those pertaining to the use of endorsements and testimonials in advertising. Continue Reading FTC to Discuss Children’s Privacy, Endorsement Guides at Next (Virtual) Open Commission Meeting: May 19, 2022, 1PM ET

As readers of CPW know, the Federal Trade Commission (“FTC”) has made it clear that privacy and security will be top-of-mind issues for the Commission for the foreseeable future. Recently, the FTC announced its settlement with WW International, Inc.—formerly known as Weight Watchers (“Weight Watchers”)—over claims the company violated the Children’s Online Privacy Protection Act (“COPPA”) by collecting children’s personal information without providing notice or obtaining parental consent.

The settlement requires the company to pay a $1.5 million penalty, delete personal information that was improperly collected from children, and destroy any models or algorithms developed with the use of that data. Importantly, the settlement illustrates the FTC’s increased focus on children’s privacy, as well as the Commission’s increased reliance on the disgorgement remedy in privacy and security enforcement actions—including in the AI context.

I.     Factual Background & FTC Allegations

By way of background, COPPA requires that websites, apps, and online services that are child-oriented or knowingly collect personal information from children notify parents and obtain their consent before collecting, using, or disclosing personal information from children under 13. It was passed in 1998 amid rising concerns regarding children’s privacy online. Unlike other some other federal regulatory regimes, both the FTC and state attorneys general have concurrent jurisdiction to enforce COPPA (meaning as a practical matter private entities are subject to potential regulator scrutiny at both the state and federal level for alleged COPPA violations).

Weight Watchers marketed a health and wellness app and website to both adults and children that allowed users to track their food intake, activity, and weight. The app also collected personal information, including names, email addresses, and birth dates. Up until late 2019, users could sign up for the app by indicating (1) they were a parent registering their child or (2) a child over the age of 13 signing up for themselves.

The non-neutral age gate that was presented by Weight Watchers at registration indicated to younger users that they could sign up without a parent by falsely claiming they were at least 13. Not only that, hundreds of users who signed up for the app did, in fact, circumvent the age gate by creating an account and later revising their profiles to reflect their true age. Despite this, these users were still permitted to access the app without parental involvement. Further, while the company implemented a new age gate in late 2019 that removed any reference to being “at least 13” and indicated that individuals under the age of 13 needed parental permission to use the app, Weight Watchers’ screening mechanism still failed to ensure that users who selected the parent signup option were truly parents—and not children attempting to bypass the age restriction.

According to the FTC, Weight Watchers violated COPPA as a result of its failure to provide a mechanism to prevent children from using the parent registration option to bypass the age restriction, as well as COPPA’s notice and data retention provisions.

II.     The Settlement Terms and Key Takeaways

The Weight Watchers settlement is comprised of three primary components, all of which carry significant implications for potential FTC enforcement actions going forward.

  • First, the company must pay a $1.5 million penalty.
  • Second, the company must destroy all personal information that was collected in a manner that failed to comply with COPPA.
  • Finally, the company must destroy all models or algorithms developed in whole or in part using improperly collected personal information 

     A.     FTC’s Continued Focus on Children’s Privacy 

There are three major takeaways from the Weight Watchers settlement. The first pertains to the FTC’s increased activity in the children’s privacy space. The Weight Watchers settlement comes on the heels of several other FTC enforcement actions against companies who ran afoul of COPPA. In December 2021, advertising platform OpenX Technologies agreed to pay a $2 million penalty to resolve similar FTC allegations that it collected children’s personal information without parental consent. And in July of last year, online coloring book app Kuuhuub agreed to a $3 million penalty to settle COPPA allegations as well.

Relatedly, during his State of the Union address President Joe Biden urged Congress to strengthen children’s privacy protections and clamp down on companies that improperly collect children’s personal information.

Taken together, companies that market their online products or services to children—or otherwise collect children’s personal information—are well-advised to review their compliance with COPPA’s requirements to mitigate the heightened legal risk posed by the FTC’s increased emphasis on children’s privacy.

     B.     Utilization of Disgorgement Remedy

The second major takeaway pertains to the requirement that Weight Watchers destroy any models or algorithms developed through the use of personal information that was improperly collected from minors in violation of COPPA.

Importantly, the Weight Watchers matter marks the first time that the FTC has utilized this enforcement tool—known as disgorgement—in a COPPA case. This is part of a larger shift by the FTC to prioritize “meaningful disgorgement” as a remedy in privacy and security and enforcement actions. Disgorgement was first used by the FTC in its first enforcement action specifically targeting improper facial recognition practices with photo developer Everalbum, Inc. As part of the settlement, Everalbum was forced to delete not only all photos and other user data that had been improperly collected and/or retained, but also all facial recognition algorithms that were developed with Everalbum’s ill-gotten data.

Shortly after the Everalbum settlement—during remarks at the 2021 Future of Privacy Forum—the FTC’s then-Acting Chairwoman, Rebecca Kelly Slaughter, noted that where companies unlawfully collect and/or use consumers’ personal information, the FTC would seek disgorgement of both the improperly collected data, as well as any benefits from that data—pointing to Everalbum as an example of how the FTC could leverage disgorgement in privacy and security matters.

     C.     Algorithmic Disgorgement As New Normal In Near Future?

Third, the Weight Watchers settlement not only represents a continuation of the disgorgement remedy trend in FTC enforcement actions, but also indicates that algorithmic disgorgement may soon become a standard component in future FTC settlements. This may have a particularly outsized impact on developers of artificial intelligence and related technologies which rely heavily on the development of advanced algorithms.

This settlement is yet another example of the FTC’s focus on the impact AI can have in relation to consumer privacy and related issues.  In December the FTC issued a notice (“Notice”) that it was “considering initiating a rulemaking under Section 18 of the FTC Act to curb lax security practices, limit privacy abuses, and ensure that algorithmic decision-making does not result in unlawful discrimination.”

There are a range of privacy, cybersecurity and AI issues that the FTC may seek to regulate as previewed by its Notice, should internal disagreement at the agency not stall this effort in 2022.  For instance, as seen in an April 2021 release the FTC has increasingly cautioned that AI may be utilized and “inadvertently introduce[e] bias or other unfair outcomes” to medicine, finance, business operations, media, and other sectors.  In addition, the FTC declared algorithmic and biometric bias as a focus of enforcement in resolutions passed in Fall 2021.

For more on this, stay tuned.  CPW will be there to keep you in the loop.