branding

Informational privacy is a hot topic. Just recently new privacy laws in California and Virginia have brought Europe-inspired requirements on how companies process personal information to the US.

Data is a valuable, but challenging asset.

Organizations can only meaningfully protect, and effectively make the most of, their digital assets if they know what data they have, the usage limitations that apply to it and where it resides and who has access to it. Data management is a huge challenge for organizations in the modern hyper-connected tech-enabled world; yet challenges can be turned into opportunities by organizations willing and able to step-up to them.

Data management is not just about legal compliance.  In many ways, it comes down to branding.
Continue Reading Informational Privacy as a Branding & Asset Management Opportunity