Google announced it will be rolling out a “Data Safety” section for apps listed on its app marketplace, Google Play, similar to Apple’s Privacy Nutrition Labels. The Data Safety section will provide consumers with a summary of an app’s privacy and security practices, including but not limited to what user data an app “collects” or “shares”. App developers (“Developers”) must complete the Data Safety form by July 20, 2022. Notably, Google has not implemented a tracking opt-in, like Apple Tracking Transparency, in association with the Data Safety initiative. As your app’s Data Safety disclosure will serve as a de facto additional privacy notice of your organization, development and product teams should consult with the legal/privacy counsel as they populate the information. Below, we provide high-level instructions on populating the Data Safety Form (“Form”) and additional Google privacy requirements. If you are interested in further information on this topic, we have detailed guidance on Google Data Safety, as well as Apple’s Privacy Nutrition Labels and App Tracking Transparency requirements, including detailed instructions on how to complete the forms (with screenshots), available for a fixed fee.  
Continue Reading Google to Require Apps to Display “Data Safety” Information by July 20, 2022