Late last year, Alan Friel, Marisol Mork and Kyle Dull discussed in two separate sessions, what businesses need to know about new state privacy laws at the Association of National Advertisers Masters of Law Conference.
Part 1: With comprehensive federal privacy legislation looking unlikely, marketers are left to decipher an expanding group of state laws with near-term deadlines and eager enforcers. This session focuses on the basics of these laws, including which businesses are covered, what counts as personal information, loyalty programs and financial incentives, disappearing employment and B2B exemptions — and more.
Part 2: After a review of the fundamentals, the privacy panel digs into compliance questions keeping marketers up at night. This session focuses on opt-outs, targeted advertising, automated decision-making, and operationalizing compliance under the various state privacy laws.
If you have questions about 2023 US state privacy laws, download our latest client guidance and contact your SPB relationship partner for further information.