Legislatures, regulators, and enforcement agencies across the United States and in Germany have turned up the heat on subscription plans within the past year by updating their automatic renewal law (ARL). California and Germany have new ARL requirements starting July 1, 2022. Generally, an automatic renewal or negative option is a paid subscription plan that
automatic renewals
The ASA’s Top Tips on Advertising “Free Trials”
By Carlton Daniel & Sera Kaplan on
Posted in Advertising Standards Authority, UK
The Advertising Standards Authority (ASA) has recently shared guidance on how to advertise “free trials” responsibly.
In our previous blog, we discussed how The Competition and Markets Authority has taken an interest in the area of subscription-based contracts, which often contain “auto-renewal clauses”, whereby the agreement will auto-renew unless the consumer cancels. “Free trials”…