American Privacy Rights Act

The recently released discussion draft of the American Privacy Rights Act rejects the opt-out approach to targeted advertising in 17 state consumer privacy laws, and instead requires express affirmative opt-in consent for tailoring online ads based on a specific viewer’s interests and activities, akin to the prevailing European approach.  In a guest post published earlier

This week, House Committee on Energy and Commerce Chair Cathy McMorris Rodgers (R-WA) and Senate Committee on Commerce, Science and Transportation Chair Maria Cantwell (D-WA) unveiled their bipartisan, bicameral discussion draft of the American Privacy Rights Act (APRA draft).[1] Chair Rodgers’ and Chair Cantwell’s announcement of the APRA draft surprised many congressional observers after comprehensive privacy legislation stalled in 2022.Continue Reading April’s APRA: Could Draft Privacy Legislation Blossom into Law in 2024?