Video Privacy Protection Act (VPPA)

The federal Video Privacy Protection Act (“VPPA”) is one of the most frequently litigated data privacy statutes. This month, a California federal court dismissed VPPA claims brought against Hershey, making clear that VPPA liability does not extend to all websites with playable video clips. Rodriguez v. The Hershey Company, et al., No. 3:23-cv-00398-L-DEB, 2023 WL

This week a federal court in the Southern District of New York dismissed a privacy litigation brought against a website operator for claims under the federal Video Privacy Protection Act (“VPPA”), holding the allegation that plaintiffs had electronically subscribed to defendant’s newsletter was not sufficient for them to qualify as “subscribers” under the VPPA.  Carter v. Scripps Network LLC, Case No. 1:22-cv-02031 (S.D.N.Y.)

As Privacy World has previously covered, dozens of website operators have been named as defendants recently in putative class actions, with claims also being filed in arbitration, for alleged violation of the VPPA.  In many circumstances, plaintiff in such cases allege that the defendant improperly disclosed their video viewing history to social media companies for advertising purposes.  Because this ruling limits the scope of claims that can be brought under the VPPA and is persuasive authority in other pending cases, it will likely be relied upon by defendants going forward.Continue Reading Federal Court Dismisses Privacy Claims Brought Against Website Operator, Finding Online Subscriptions for Electronic Newsletter Insufficient To Impose Liability Under Federal Video Privacy Protection Act