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Actual spam calls have become a pervasive annoyance. On the other hand, text messages delivering information about exclusive sales and discounts are surely not if you have signed up for such messages.  But what about if those coveted discount code text messages are received late at night or early in the morning? That’s the question being raised in a flurry of class action complaints filed by the same Florida-based law firm.  

Key Takeaways

While these claims are sorted out, we recommend that businesses who send marketing messages ensure that such marketing messages are sent between the hours of 8:00 am and 9:00 pm based on the call recipient’s location. How do you determine the call recipient’s location for cell phones? A defensible position is using the call recipient’s area code to determine the caller’s location, although this is not a fool-proof method as people travel to different time zones with their cell phones. However, using the area code to assess location gives the business a defensible position, for now, as the plaintiffs in these recent class actions claim that they live in the area associated with their telephone’s area code. That defense may still be subject to challenge, though. In the alternative, businesses could obtain prior express written consent to receive marketing messages throughout the day, although from the plain reading of the Telephone Consumer Protection Act (“TCPA”), this should not be required.Continue Reading New Class Action Threat: TCPA Quiet Hours and Marketing Messages

Last week, the Illinois House of Representatives joined the Illinois Senate in passing amendments to the state’s Biometric Information Privacy Act (“BIPA”) to limit the scope of possible damages for violations of BIPA. As covered extensively here on PW, last year in Cothron v. White Castle, the Illinois Supreme Court held that an individual person accrues a separate statutory claim each time a defendant collects or discloses the individual’s biometric information in violation of BIPA. While the dissent in Cothron accurately observed that the combination of statutory damages and “per-scan” accrual meant that businesses could face “punitive, crippling liability . . . wildly exceeding any remotely reasonable estimate of harm,” the Cothron majority determined that “concerns about potentially excessive damage awards under the Act are best addressed by the legislature.”Continue Reading Illinois Legislature to Amend BIPA to Overrule Illinois Supreme Court Damages Decision

On March 22, the Western District of Washington granted a motion to remand cases removed from state court in In re Fred Hutchinson Data Security Litigation, 2:23-cv-01893-JHC, 2024 WL 1240681 (W.D. Wash. March 22, 2024). In doing so, it highlighted for litigators and companies alike a lesson in the importance of understanding how courts determine citizenship when determining diversity jurisdiction under the Class Action Fairness Act (“CAFA”).Continue Reading Relying on CAFA’s Discretionary “Home-State” Exception, Federal Court Punts Data Breach Class Action Back to State Court

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